Target Loses and Costco victory in web traffic on February 28th Economic Blackout Day

Topline

After the People's Union asked consumers to stop all online purchases on February 28 in an “economic power failure”, Target lost to website visitors compared to traffic in mid-February, while Costco, according to the exclusive data from the Analytics Platform website, enforced an increase in a similar increase.

Key facts

background

Since Target announced at the end of January that it had completed its three-year diversity, equity and inclusion goals, the demands for boycotts against Target have grown, most recently with the leaders of black faith and civil rights, which are almost committed to a 40-day “target” on Wednesday. Around the same time, when Target died back, Costco confirmed his strong DEI commitment after taking a vote on deputy in order to evaluate the risks of his current policy with regard to rising political and legal pressure against DEI. While website traffic can rise and fall sharply on a certain day for any number of reasons, it seems that the goal of its most loyal customer base of app user customers takes place.

What we don't know

Target reports tomorrow at 9 a.m. ET and in its fourth quarter only the results that cover only for a week after the start of the DEI setback. So we have to wait for the next quarter to see the effects of boycott calls. However, Target gave a little insight into the holiday results and reported a net sales increase of 2.8% compared to November and December, including an increase in digital sales by almost 9% compared to the previous year.

tangent

Blackrock, the world's largest investment company and one of the leading lawyers for strong Dei and environmental, social and governance guidelines, has declined his ESG/Dei positions, reported the Wall Street Journal. Last Friday, it informed the employees that it would end “goals for the representation of the workforce” as “significant changes to the US legal and political environment”.

Decisive quote

“In the past few days, we have experienced a disturbing withdrawal from diversity, justice and inclusion initiatives (Dei) by large companies- companies that have once committed to stand for justice, but have chosen the path of compromise since then. These rollbacks represent more than just corporate decisions; They reflect a deeper erosion of moral and ethical obligations that are necessary to build up a fair society. As people of faith, we cannot remain silent. We are asked to resist systems that immortalize the exclusion and inequality, ”says the TargetTfast.org website.

Read more

Blackrocks 'Woke' -ära is over (Wall Street Journal, 2/2/2025)

ForbesState Street Drops Corporate Board Diversity Requirements: Here are all companies that cut DEI programsFrom Conor MurrayForbesGoal to face one day, February 28 of economic boycott and 40-day “Fast”From Pamela N. DanzigerForbesThe Costco shareholders overwhelmingly support the company's DEI guidelines when other large retailers withdrawFrom Pamela N. DanzigerForbesAmazon opposes “economic power failure” as a sales rise during the boycottFrom Kiri Masters