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The aim of carrying the main burden of the “economic power failure”, whereby 40 days “goal” follow to consequences

The aim of carrying the main burden of the “economic power failure”, whereby 40 days “goal” follow to consequences

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Topline

While the folk union '28. February “Economic Blackout” calls for a complete shutdown of consumer activities across the country and does not find out certain retailers, except for Amazon, Walmart and Best Buy, Target takes a large part of the heat after Black Faith leader can request a 40-day “target almost” or “boycott” to be considered with Lent.

Key facts

The social media “Economic Economic Equipment” written by February 28 showed the country's zeitgeist and gave consumers the opportunity to express growing fear of inflation, economic uncertainty, corporate power and the direction of the Trump administration.

The economic blackout movement seems to vibrate the most on the political left, although the founder of the folk union, John Schwarz, claims that the economic power failure is not politically motivated.

In this context, Target has become a special focus of the consumer activist movement, since the NAACP and black faith and civil rights leaders have found it after they returned his Pro-DEI guidelines at the beginning of this year, including the completion of the initiatives for races and changes (range) and the “further development” of the program for diversity diversity, the black owner business partner.

Rev. Jamal Bryant from the New Birth Missionary Baptist Church in Stonecrest, GA, has teamed up in a 40-day boycott of Target with the Chamber of Commerce of Black of Commerce and OurMoneyunited.com, which is referred to as “goal quickly”, and asked the supporters to sell their target.

background

The goal was used by the consumer activist movement, since it withdrawn from its Pro-DEI guidelines after it has been considered one of the most advanced companies in America to support diversity, justice and inclusion. Rev. Bryant quickly names the goal as the “spiritual act of resistance” and asks the people of faith to “resist systems, maintain exclusion and inequality”. In particular, the goal of faster movement demands that the black companies in the amount of $ 2 billion have an impact on products, services and black media purchases. To submit 250 million US dollars among 23 black banks; “Restore franchise engagement for dei fully; And the support of community centers at historically black universities and universities to educate students in retail.

Decisive quote

“The greatest insult comes from Target, which has undertaken to spend over $ 2 billion with black ownership transactions by the end of 2025, only to find out that Target stopped the program at the beginning of the year. Blacks spend over 12 million dollars a day at Target, ”said Rev. Bryant on the TargetTfast.org website.

tangent

So far, Target has not given an explanation of the 40-day goal or the economic power failure. However, it continues with new partnerships in harmony with its “Tar -Zhay” image. A new 500-part series of active clothing for adults and children with Champion Sportswear in August And it is a partnership with Warby parker to offer the stylish eyewear brand in the shop. Five shop-in shops will be opened this year at locations where there is no optical department for goals, and more is planned for 2026. Therefore, Warby Parker will join as a partner of Apple, Disney, Kendra Scott, Levi and Ulta as an in-store partner.

Read more

Today's “economic blackout” started with an unlikely source. But it is the anger of the Americans (CNN, 28.02.2025)

“A spiritual act of resistance”: Black consumers boycott companies from Dei (CNN, 27.02.2025)

The goal is hit by all sides on Dei (CNN, 21.02.2025)

ForbesThe Volksunion USA is calling for national boycott in a “business current of February 28” for a national boycott.From Pamela N. DanzigerForbesThe risk of retailers from Dei guidelines grows according to the goal and Starbucks are affected by lawsFrom Pamela N. Danziger

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