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The AMC CEO asks the studios to return to a 45-day Kinebranic window

Adam Aron, CEO of AMC theasters, remains so powerful that there are lighter days ahead of us for his theater chain and the cash register. But he believes that they would be even brighter if the Hollywood studios would return to a longer, industry -wide exclusivity window.

In AMC's latest profit call on Thursday on Thursday, Aron emphasized how he did in previous calls that his company did not need the box office to return to pre-Pandemic level so that she again made a constant profit. Despite a severe decline in the approvals, he pointed out increased trial expenditure, since the proof of this and concessions when the films in which they are interested are on the marquee.

But while Aron is confident that theater performance will soon increase, he warns that the studios will continue to stream their films on premium-on-demand and/or faster than before pandemic, the film demand founded.

“It's not all because of windows, but if you deal with the number of visitors in our industry, it is still about 38% below the pre-Pandemic level. This is emphasized by EBITDA, the profitability and the share price of the theater, ”said Aron.

For years, the theaters defended the exclusivity window, which was generally 75 to 90 days before pandemic. But the years of theatrical closure caused by pandemic gave the studios the urgency and the lever to break through this resistance, and starting with the historical decision by Universal, “Troll World Tour” as a premium-on-demand offer in the first weeks of the Publish pandemic.

In response to this step, Aron threatened to block all future universal films at AMC locations, which led to discussions between the studio and the chain. The result of this discussions was a pioneering agreement that was later agreed by other large chains such as Cinemark and Shelf, which made it possible to publish films on PVOD 17 days after the publication of theater, which made it possible to publish Universal and its special sister -Distributor Focus feature 31 days when the film earned a domestic opening weekend of more than 50 million US dollars.

While Aron did not generally or another studio mentioned during the income, he said that he thinks it was time for this era of shorter windows. He said that conversations about the theater window are a “conversation that we live” with studio experts and drive the long-neat argument from exhibitors that lead to longer theater windows to larger profits on home platforms.