The hilarious attitude of the woman about the “influencer accent” becomes viral

Have you ever thought that most content manufacturers sound the same? The same breathtaking enthusiasm, the same strangely rhythmic intonations, the same carefully curated phrases?

A woman certainly has. Layan Bashi, a 25-year-old from Toronto, has gained viral attention to her hilarious attitude on Tikkok, which she calls “influencer accent”. Your comedic videos, in which you playfully imitated the linguistic quirks of online personalities, have made you an influence factor yourself.

“My intention with this content is not to insult someone. It is more of a playful comment on how social media -mannerisms develop and sometimes lose authenticity,” said Bashi, who is known online as @lifewithlulz Newsweek. “Many influencers themselves find it funny and surprisingly.”

On February 8th, Bashi posted an open video in Tikkok and made fun of the way many social media influencers speak. So far, the short clip racked has collected 3.8 million views and triggered a broader discussion in the comment area about how platforms such as Tikkok and Instagram shaped our behavior and speaking with others.

The video playfully imitates the exaggerated intonations and repeating sentences, which can often be heard in the product placement videos of an influencer. Bashi using the placeholder “Nununu” instead of vocal fire and pitch shifts Ahmt Ahmt ahmt the cadence of influencers who tell their daily life.

The text -overlay of the video is: “Like every influencer day in life” Tikkok sounds to me. “In the meantime, the caption continued the carefree of the criticism when Bashi wrote:” How did you get the accent that I have to train. “

Despite the viral attention to her videos, Bashi says that the clip, which she catapulted on millions of Tikok users for their pages (FYP), was not originally intended for a large audience.

“The contribution actually started as a stupid Snapchat video for my friends because I was always pretty good in accents and imitations,” said Bashi. “I decided to upload it to Tikkok – and it was unexpectedly viral.”

Bashi saw the overwhelming reaction and expanded the topic and published even more videos in which they exaggerate the “Nununu Influencer Voice”. She explained that this voice contains TIKTOK phrases such as “run, not walk”, “No Gatekeeping”, “Hidden Gemstone” and “Link in my biography”.

“People seem to find these videos assignable and funny because they recognize the intonation of the influencers that they follow,” she said.

A universal phenomenon

The reach of Bashi's videos has expanded over the English-language audience in Canada and the US viewers from France, Italy and Spain, commented under their contributions that they noticed a similar trend in their own languages.

“I think that's part of why the videos swing so far: this influencer tone has become universal,” said Bashi. “Many people said that they heard a similar cadence in their own languages.”

The phenomenon that she describes reflects a broader change in the way in which people communicate online. While many social media influencers maintain carefully curated personas, certain language patterns and mannerisms are more common -the limit between authenticity and performance.

Since social media continues to influence the way people present themselves, Bashi's video shows growing awareness of these changes. While the aspiring “influencer accent” may be amusing, he also reflects a changing digital landscape in which online personas have the opportunity to form real communication.

“I think the popularity of the videos shows how we often long for real, down-to-earth voices, although it can be easy to slip into these 'influencer accent' without having the meaning,” said Bashi.

Her viral success suggests that many of your viewers agree.

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