close
close

The next big trends from Travel who win at speed

SINGAPOREPresent February 24, 2025 / Prnewswire/ -DA The global travel industry is still reinventing itself, Trip.com Group has published its future-oriented report today. Impulse 2025: The next big trends from Travel. Based on knowledge of over 6,000 travelers over six Asian-Pacific Markets, this report predicts the trends and innovations that shape the future of travel, including technology-powered personalization, niche travel experiences and a new focus on meaningful, immersive travel. Below you will find a snapshot of the most important highlights and download the full report here.

1. Experimental food to dominate travel routes

Culinary tourism is increasing, and 60% of Trip.com users have been looking for food since the beginning of 2024. Asian-PacificTravelers are attracted to first -class culinary experiences by Food Festivals (62%), Hotel Dining (60%) and Street Food Tours (52%). Urban grocery lovers Hong Kong And Singapore Show a special enthusiasm for Street Food tours while travelers of travelers of Japan And South Korea Prioritize the hotels for the mixture of convenience and luxury.

When it comes to preferences through a demographic way, wine and beer tastings are most popular among men, while women are interested in practical experience in the cooking courses. Millennials, on the other hand, show great interest in interactive art events. Cities like globally TokyoPresent ParisAnd Bangkok have become culinary Mekkas that were celebrated for their diverse and lively food scenes.

These trends underline an increasing demand for immersive, culturally rich food experiences. Catering to this increase, the Trip.gourmet Food Guide and Booking Platform Offers travelers access to over 50,000 restaurants and professionally curated food leaders in 300 cities and improves the way travelers explore the world through their taste.

2. Travelers who are inspired by media content

The power of the films and television for travel options is stronger than ever. 70% of travelers in the region of planning trips inspired by what they saw on the screen. Romantic comedies and adventure films in particular triggered the wanderlust, with millennials led the trend at 72%. In MalaysiaRemarkable 91% of traveling credit media for the design of your travel plans, influenced by fan favorites such as Emily in Paris And Running Man.

In South Korea66% of the respondents cited films and television programs as important motivators. Shows like Culinary class wars Have you inspired trips that concentrate on exploring food. This culinary media influence extends to ThailandWhere popular programs like Master chief And Iron chef Inspire travelers to search for dynamic food experiences abroad.