The turnover of Decaf coffee is increasing when the health-conscious trend is becoming increasingly popular

By Lee Gyu-Lee

Maintaining a healthy lifestyle can be difficult and often require unsatisfactory alternatives. Since more and more people pursue healthy lifestyle and eating habits and at the same time are looking for joy, the term “healthy pleasure” is popular for those who are looking for healthier versions of everyday food and drinks they enjoy.

With this health-conscious trend, Decaf coffee options rise because people try to enjoy their favorite drink without worrying about the effects of caffeine.

The Korea Customs Service reported that the demand for Decaf coffee has continued to grow on the domestic market. The import of Decaf Green and roasted coffee beans rose to 7,023 tons last year, an increase of 7.7 percent compared to the previous year.

According to the franchise coffee Ediya, Decaf Coffee's turnover increased by 40 percent compared to the same month last year.

The sale of Decaf coffee is particularly strong in the evening, especially after 5 p.m., while coffee consumption usually decreases in the late afternoon and evening. Decaf coffee keeps a consistent demand, which is about 30 percent of total coffee sales.

“Since the customer base that wants to enjoy coffee without caffeine problems, the Decaf coffee market is gradually growing,” said the company.

Since the introduction of Decaf espresso in January 2023, Ediya Coffee has recorded constant sales growth with an average increase of 10 percent per month last year.

“[Ediya’s] Decaf beans have a distinctive taste and a deep sweetness, while a balance is maintained that leaves a long aftertaste, ”the company said.

“With over 90 percent of the caffeine removed, consumers who have to restrict caffeine intake can enjoy it with peace of mind. It has received particularly positive reactions from pregnant women or foster customers and people who avoid caffeine due to factors such as insomnia. “

A two -tone cold brew of a two -time place of a doubt -free place

Starbucks Korea also recorded sales sales sales last year and sold around 32.7 million cups, which was 55 percent as of the previous year. The turnover tripled compared to the record of 11.8 million cups in 2019.

In addition, it reported that the turnover of Decaf drinks exceeded 10 percent of the total turnover of Americano for the first time.

Another cafe franchise, a two -place, announced that the turnover of his cold brewed drink lasted 1.5 million cups last month.

Last August, the company introduced Decaf Cold Brew and Decaf Hafer Milk Cold Brew drinks to expand its coffee coffee coffee coffee list and satisfy the growing demand. The average daily turnover for the two products reached 8,000 cups and made them the fourth best -selling menu items in January.

It announced that Decaf Coffee recorded higher sales after 2 p.m., with customers subjected to strong demand in the 20s and 30s.

“We are grateful for the great interest of consumers in Decaf Cold Brew, which was introduced to enable the enjoyment of deep taste of coffee and at the same time reduce caffeine problems,” said the company.

The popularity of Dekaf drinks also grows in the convenience store industry. Convenience Store Chain 7-Eleven reported that the sale of his seven Cafe Decaf product, which started last July, continued to rise.

Sales last October rose by 35 percent compared to the previous month and exceeded within three months of 200,000 cups.