The viral social media campaign deals

If you are in Boulder or in the real estate community, you may have posts about the house in the 1010 Union Ave. seen on social media. The associated controversy triggered a conversation about the resources that people have if they want to sell their own house.

Homeowner Mike Chambers has documented this trip in the past few weeks. “I couldn't find an agent who was ready to list him for less than two and a half percent. And I felt really frustrated,” said Chambers, “this is the second weekend, we have had an offer so far.”

He not only posts via his house, but also the hurdles that every homeowner can hit in Colorado if you set up the sign “for sale by the owner”. This includes a limited access to list services such as MLS or several list services.

“Let us assume that some of these laws should protect consumers in good faith. But they know that I am able to access the platform that all agents use, I am a disadvantage in an inherent,” said Chambers.

His Instagram contributions under the user name @Retorshateme hit a cord in a few weeks and won more than 10,000 followers.

“I have definitely decided to use some tactics that I know will attract people's attention. For example, I called the Instagram account -brokers,” said Chambers.

CBS Colorado asked the local broker Brie Fowler whether she believes that MLS access should be open to everyone. Fowler said: “I don't think it would really make a big deal if more people had access to the MLS. I'm not against it, but I am also the attitude that there is enough business to go around.”

But not all brokers agree, and Fowler said that there can still be disadvantages if more people without brokers sell, including possible lower sales prices and confusion with legal documentation.

“In my opinion, the main piece is security, since only real licensed real estate agents can access the time systems,” said Fowler, “there will be many more mistakes and more complaints, and it could be a kind of circus.”

CBS Colorado also turned to Recolorado (which helps to lead the state's MLS platform) to ask why access is limited, but they refused to interview and confirm that they are a broker-to-broker platform.

Other listing platforms such as Zillow also have filters in order to be able to access houses for sale by the owner. Zillow partly shared an explanation: “We had to comply with the” non-maintenance rule “to receive feeds from MLS listings, but we have been publicly dealing against this rule for several years because we believe that all listing data should be displayed in one place. As more MLSS-RECKED rules rule.

Nevertheless, the filter went in Boulder. Zillow reports that the efforts to take this filter in the area began in December.

And with 2.75 million US dollars home and viral videos, Chambers said he was not looking for sympathy, but for change.

“When I have to do as someone who understands marketing, understand business, handle large business transactions during my career, and it is difficult for me.

At the open day on Saturday, some agents came through, with some mentioned the Instagram. While the house stays on the market, Chambers expects to continue to publish on social media, at least until the house is sold.