Tikok & the travel industry: Marketing tips to increase sales – Reiseradar

With over two billion registered users around the world, Tikok has become one of the most popular social media channels. It started to address a very young user base. Now it has a lot of users in the age group from 18 to 34 years. For those in the travel industry, it offers the potential to achieve a large global audience and to advance bookings. Today, tour operators, hotels, restaurant chains and other companies use Tiktok Marketing travel industry.

Why is Tikkok relevant for the travel industry?

Marketers in the travel industry can reach a young and committed audience. The visual and interactive nature of the platform is ideal for presenting goals and experiences. Users are actively looking for exciting activities and new goals. The age group from 18 to 34 is one of the demographic measurement markers who have to set off. This is the age in which you end your studies to earn and can afford to travel.

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How to use TikTok for marketing

1. Create short, entertaining videos

One of the most important Tikok tips is to create short, highly entertaining videos. Before you create your videos, it is worth checking popular travel profiles to see what works and does not work. Your travel campaigns must be inspiring and unforgettable to highlight.

• List on what makes a goal unique and overflow a story.
• Show film material, exclusive activities or impressive landscapes behind the scenes. For example, you can create an assembly of A Hot balloon tour at sunrise.
• Place your ideal customer at the center of the video.
• Your videos do not have to be high, but they have to be authentic.
• Keep the focus on fun and entertainment instead of trying to get a sales talk.

2. Use popular challenges

One of the TIKTOK content ideas For companies that really work, it is to use trend challenges. You can help present trips in an entertaining way. Tiktok has a good search function with which you can find the latest trend videos.

Innovation and creativity thrive under the hashtag #foodtok. These videos offer exotic food challenges and hacks. You could present the culinary delights of a tropical place with this hashtag. You can find any current challenge that refers to some way to travel and create a video that matches it.

3. Create live streams

A live stream can offer an authentic view of a destination or a travel experience. You could carry out a live tour through a goal and answer the questions of the viewers in real time. The hosting of Live -Q & as with travel experts is an opportunity to discuss travel tips or present a current campaign. The interaction with followers and answering questions can help to establish connections and to build up community.

4. Work together with travel fluencers

Cooperation with travel fluids can help you increase the credibility of your brand. You can use the TIKTOK creator to find travel areas with which you want to work. One way to work together is to invite a travel fluencer to one of your tours in order to create content about it and to mark your brand. This could encourage their supporters to book a tour.

5. Use relevant hashtags

A TIKTOK strategy that you should not ignore is to use relevant hashtags. Travel or local hashtags can increase the discomfort. Some popular hashtags are #vacation, #Getaway and #travellife. TIKTOK image signatures are limited to 300 characters, so that the use of three to five hashtags is sufficient. You can use trend hash tags or local hashtags like #Todoinlondon.

6. Users users user content

Encourage your customers to share their experiences with TikTok. This authentic content can help to build the trust of potential customers. For example, you could share your experiences on a certain tour with the hashtag #explorewithus. You can offer incentives for content that create most of the commitment.

7. Monitor and make changes

The use of TikToks Analyzes can help you follow the content. You can find out what swings with your audience and adapt your strategy accordingly. Give what doesn't work and create more of the content that cuts off well.

TIKTOK is the way!

The Tikok platform offers every travel brand a great opportunity to reach the right audience. You have to create short-form, fun and visually appealing videos that the audience will be happy to see. Use trend challenges, work with influencers and interact with the spectators so that you can make connections and ultimately increase sales.

Which Tikok Travel marketing tips are you most happy? Let us know in the comments below!