Top Toy trends presented at Toy Fair®

A reason to celebrate!
Toys for all seasons, celebrations and occasions of life
Families buy toys to celebrate all opportunities in life, from global sports and entertainment events and experiences to seasonal celebrations. In 2024, Halloween began in July – six weeks earlier than in 2019, during Taylor Swift The Eras tour has created new opportunities for toy dealers to lean into the Fandom. From the Super Bowl and the World Cup to Valentine's Day and Halloween and all the reason to celebrate in between, these opportunities create new opportunities for the judges to help consumers to remind and experience their favorite moments and to make them memories together.

Newstalgia trip
Mix the toys, the past, present and future
Toys and games that are over and present bridge the generation gap. With 73% of the parents that they had bought toys for themselves, 61% stated that they did this to connect with their child. Almost half collect or play with toys as an adult to experience good childhood memories (49%) and 40%because you like to play with the toys with your children with whom you played as a child. From the re -publication of old classics for original fans to new spins for old favorites to address a new generation of fans (via various game patterns or technical integrations), you can expect a revival of “Newstalgic” stys in 2025.

Will to collectors
Promotion of chase for high-end collectors and casual fans
From micro minis to high-end articles, the world of collective materials constantly develops to meet the interests of children and adults. According to Circana, sales toy sales in this category in 2024 increased by almost 5% worldwide worldwide worldwide in 2024. This trend underlines how Jews examine new approaches and unique products that not only attract newcomer collectors, but also address high-end toy collectors and adhere to the tween/teen audience in play. Social media (from Tikok to Reddit) continues to drive the chase for the next must-have collectors.

Entertainment update
The development of licensing in the toy room
The toy libe is still a great opportunity for hunters. 76%of the thousand -year -old parents report that they like to play with toys with their children based on joint entertainment interests, including toys based on films and entertainment franchise companies (47%), games (35%), anime and manga (30%) and social media (21%). 2025 developed for a big year for entertainment and licensed toys. Many rising fan favorites driven by streaming and digital worlds. Several several years of favorites who return to the big screen this year also have a story that deals with strong toy sales, such as: B. a new edition of Jurassic World and part two of Wicked. New views of how they train their dragons, Snow White, Lilo & Stitch and Superman; Also the first Minecraft film.

Additional information about these trends can be found on site in the toy fair press center (through 4 p.m. on TuesdayMarch 4th in the exhibition floor, Level 3, Stand 3145) or by email to the public relations work of the Toy Association, which is listed in this publication. A video of the presentation will be available Toyassociation.org/trends in the coming days.

About the Toy Association^™ toyassociation.org / toyfoundation.org / peopleofplay.com / Thegegeniusofplay.org / Playsafe.org

Founded in 1916, The Toy Association^™Inc. is the Business Trade Association that represents all companies that are involved in the creation and provision of toys and youth entertainment products for children of all ages. The Toy Association leads the health and growth of the US toy industry, which has an annual economic impact of $ 157.5 billion. The approximately 900 members drive the annual market for $ 42 billion in the United States. The Toy Association serves as the voice of the industry on the development advantages of the game and promotes the positive effects of the game on the development of children. The organization has long leadership qualities in toy security after developing the first extensive toy security standard more than 40 years ago, and is still obliged to work with medical experts, governments, consumers and the industry to ensure ongoing programs to ensure safe and fun game.

As the world's leading leader, the Toy Association produces the world -famous toy fair^™ in New York City; houses market activities in Los Angeles; participates in the name of its members state, federal and international advocacy; Supports the inventor and design community with people from Play ™ and its numerous assets and events, including the Chicago Toy & Game Fair; Supports the Canadian toy association; acts as a secretariat for the international council for toy industry and the CEO of the international toy industry Roundtable; And heads the committee, which is reviewed and revised by ASTM F963 toy security standard. The Toy Association Philanthropic Arm is the Toy Foundation^™A 501 (C) (3) Children's charity organization, which acts as a union for the collective philanthropy of the toy industry. So far, the Toy Foundation has delivered 33 million children worldwide to the joy of playing.

¹ A survey of 2024 Toy Association carried out by Wakefield Research has measured 1,000 US parents' settings on toys, play and shopping habits and budgets.

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