TV shows and films inspire travel trends, strengthen the hotel and the travel industry

• Districts of ABTA show that 12% of people are influenced in planning their travels by television programs and films, a number that increases to 22% at gen z.
• The increasing interest in goals presented in popular media drives travel agencies and tour operators on the attention and bookings.

The latest examinations of ABTA show that around 12% of people are influenced in planning their holidays of television programs and films. This trend is particularly strong at Gen Z, where this number increases to 22%. This phenomenon, which is known as the “lake-on-screen” effect, is driving inquiries and bookings for goals in popular media.

Thailand is expected to benefit from this trend, since the third season of the popular TV show “White Lotus”, which is mainly shot in Bangkok, Phuket and Ko Samui, is currently broadcast. As a result, it is generally predicted that Asia has an influx of British visitors this year. According to the travel trends of Abta for 2025, 11% of people plan to visit Asia until the end of this summer, compared to 9% in the previous year.

Interest in Asian destinations increases through other hit shows such as “Race Awur the World”, in which candidates with six Asian countries appeared. Other shows such as renovation programs in Italy and Spain and travel reports in Florida and the Caribbean have also sparked interest in these places.

The communication director of Abta, Graeme Buck, encourages anyone who is inspired to travel through their preferred television programs or films to book through a travel agency for tailor -made advice and additional protection. Despite the increasing discussions about the AI ​​as a source of inspiration for vacation, the research of Abta shows that television and films have a more important influence.