Viamedia reaches milestone and meets more than 100 video programmers

Viamedia says that it is the first advertising sales company based in the USA that represents more than 100 video service providers.

The milestone was reached after a year of aggressive relationships with 31 new video service providers, despite the trend of consolidation and a higher emigration that some video programming providers have controlled from business.

“It is a remarkable performance when you consider that so many operators let a video drop,” said David Solomon, the President and CEO of Viamedia, in an explanation. “Today local advertising is not only a source of income, but also the voice of the community and offers our political infrastructure to connect with the voters.”

Solomon said Viamedia's ability to sign over 100 video service providers was “proof of our skills and the need for intelligent and efficient advertising strategies”.

“Our innovative Adtech solutions enable providers, advertisers and communities alike,” confirmed Solomon.

Viamedia has largely attributed its growth of its growth of its Parrot advertisement product, with the multivideo programming distributor (MVPDS), such as cable television companies, regional commercials can dynamically insert into their channels and content. Last year, more than 240 million impressions were delivered last year, and Viamedia Projects Parrot ads will more than double this number this year.

In addition to his business with video service providers, Viamedia focuses on building his partnerships and companies with streaming and other networked television platforms. Last year, it developed a partnership with cricket-centered programmer Willow, in which its advanced programmatic display technology focused on efficiency and sales growth.