Viral: Funny hoarding excited global attention

Marketing is all about innovation, and advertising is about attracting attention.

A message about the hoarding of a clinic has now become a discussion. “The truth about life is that shit happens every day – if we don't.”

This statement about the hoarding of Assana, constipation and a intestinal health clinic, has attracted the attention of many on the streets and on social media where it has become viral.

This clinic based in Chennai has now not only famous in India, but also abroad, thanks to their innovative, funny, yet factual message.

While the public is entertained, the MBA universities have noted this, which makes this a case study in marketing and advertising courses.