Viral trends on Tikkok lead to impulsive buying behavior – the mirror

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In today's world, economic struggle is a determining characteristic of our time. People in western countries often discuss how expensive everyday life has become. However, social media platforms such as Tikkok persuade many, unnecessary products to buy.

These platforms not only promote the purchase of things that we do not need, but also promote objects of questionable quality. An excellent example of this phenomenon is the crumbl biscuits that swept through social media.

Tikkok democratized fame and someone – whether it is a person or a business – has given an opportunity to become viral. This can help little -known products or companies that you earn, but it can also inflate the hype that surrounds with lackluster people.

Influencers often posted dramatic reactions on weekly aromas of crumbl cookies and express the top reactions as if it were the best thing ever.

However, many who visit Crumbl cookies without sponsorship often agree that the cookies do not justify such reactions. While they are good cookies, they are far from being revolutionary. Some career reviewers in social media pretend that every biscuit is a groundbreaking taste. This simply does not represent a precise picture of the truth.

These exaggerated answers are not only for crumbl cookies. Overconsum is an essential trend online. While I scroll through my TIKTOK feed, I see countless influencers that enthusiastically check their 15th red lipstick and ask the followers to buy it.

Tikok's introduction to its shopping function only worsens this problem. Each other video is an advertisement that persistently indicates that we need new products. However, this is not true. It is unnecessary to try every new crumbl cookies or buy more clothes and make -up that you do not use.

Many influencers and content manufacturers publish videos that encourage followers to buy the latest skin care, make -up or fashion items. For example, Tikkok made products such as drunk elephant skin care, which is often markets on teenagers Although it is Products are mainly designed for older adults. These videos, in which teenagers show their new products in daily routines, lead to a false feeling of urgency and the fear of bringing the packaging, which leads to impulsive expenses among young spectators.

Publishing videos about how everyone needs these five new products can reach the young audience and convince that they need a certain product group to follow a complicated routine.

This type of overconsum is not only financially harmful, but also mentally harmful. Adolescence is a time when the adaptation feels in crucial importance, and the constant stream of “must -have” products on social media can make young people adapt.

The struggle for over -consumption must be continued because people should not feel under pressure to buy things that they don't need. Many people may have the feeling that the printing of ads, sponsored videos and dramatized reactions will never get to them. However, such frequent exposure, which is reinforced by the time that the average person outputs on social media, is still concerned.

It is really important not to fall into the trap of overconsum. Consumers should think independently and oppose the urge to determine their expenses paid. The prioritization of financial health before fleeting trends is of crucial importance in a world of overwhelming and overwhelming products.