What is recession blonde? A look at how the economy has affected the latest hair color trend

Regardless of whether these indicators have the truth or they creeped them up to mere coincidences, there have been many times in which fashion and beauty trends have correctly predicted a recession. The hem index is, for example, a theory that was created by economist George Taylor in 1926 and which suggests the length of a hem how well the economy cuts off. Shorter hemlines indicate a flourishing economy (think of the 20s and the flapper dress or the 60s and the birth of the mini skirt), while longer hemlines have an economy that does not (floor -length clothes and pants dominate during the great depression). In 2009, the media shaped the term “recession hair”, in which many did without their regular haircut and styling appointments due to the 2008 stock market accident. Now in 2025 Tiktok goes one step further and goes with “recession blonde”.

The National Bureau of Economic Research has not yet officially explained a recession in the United States, but with the stock market in free autumn, many industries that are confronted with massive layoffs, a trade war that concerns many of our imported goods, and egg prices continue to rise.

What is “recession blonde?”

RECENTION blonde (or brunette recession) refers to the darker, brown -stronger color, which many let with their normally bright, golden strands grow in. Tikok users explain that it may look like “old money blonde” to grow their natural roots, whereby it actually points out how the economy affects its expenditure habits. Many decide from their improvement dates to save money.

While the costs still depend on where you make your color, the investment for blonde hair can be investing and often the more expensive option. “There are so much complexity, blonde and so many different methods to achieve the final goal” fashion. “A double process, hyper blonde, is one of the most labor -intensive for her colorist, who has the greatest blonde effect. Highlights generally feel more natural, although the final looks effortless. A qualified application is similar to that of a trained painter and [cost] Areas, depending on the colorist. “

Olivia Casanova, Colorist and co -owner of IGK Salon, agrees. In their salons in Soho and the Upper East Side of Manhattan, blonde highlights and repairs between $ 200 with a junior colorist can be up to $ 600 with an older colorist. According to Casanova, lower color treatments with less maintenance color treatments such as facial fraxing or a partially highlight in the lower end of the pricing are, but the pricing can still be cumbersome. “About you can save about 100 to 300 US dollars per session in contrast to a higher maintenance blonde [dye job]“, She says. “This also depends on your natural hair color, your desired destination and the colorist you want to see, etc.”